Both Convenience Store Chains Hit Record-High October Revenue for Same Period
President Chain Store October consolidated revenue reached NT$320.78 hundred million, up 7.26% from the same period last year, with cumulative revenue for the first 10 months reaching NT$3079.56 hundred million, up 5.88% YoY. President Chain Store said October benefited from consecutive holidays, Halloween, crossover co-branded products and cooling-season changeover business opportunities, plus membership operations and strong performance from reinvested businesses, driving overall operational growth, with both monthly and cumulative revenue hitting record highs for the same period.
FamilyMart October revenue was NT$97.64 hundred million, up 0.5% YoY, with cumulative revenue for the first 10 months at NT$962.98 hundred million, up 5.9% YoY, with both monthly and cumulative revenue also hitting record highs for the same period. As of the end of October, FamilyMart total store count reached 4540, an increase of 117 stores from the same period last year, with continued store expansion contributing to operating scale.
Autumn-Winter Fresh Food and Hot Drinks Become New Battleground
As temperatures cooled, President Chain Store noted that autumn-winter new menus, co-branded bread and desserts, as well as ready-to-eat chicken breast, egg products and other items, drove fresh-food sales up nearly 10%. Its Philippine 7-ELEVEN, COSMED, Uni-President Precision and Ansource Information and other reinvested businesses also contributed to overall revenue, showing both core business and reinvestments heating up together.
FamilyMart observed increased consumer demand for healthy breakfast refills and convenient instant foods, with October cooked-food section sales rising, including double-digit growth in tea eggs and steamer-box foods. Bread, toast and cake sales grew about 10%, private-label frozen products grew 20%, showing stable demand for at-home ready meals and convenient meal preparation. In addition, Halloween chocolate-themed products launched in October drove related sales up nearly 10%, and stimulated snack-food buying through co-branded products and promotional campaigns.
November Targets Double 11 and Winter Business Opportunities
Looking ahead to November, President Chain Store said it will capture Double 11, Black Friday shopping festival and winter food-and-drink demand, combining membership services, trending products and cross-channel integration to sustain consumption momentum. FamilyMart will focus on three major demands of warm foods, hot drinks and family meal preparation, continuing the hot-pot season layout launched in October, paired with Double 11, seasonal products and membership marketing to compete for year-end consumer opportunities.