Registrations Hit Record 12.28億元, Totaling 15.06億元
Chiayi City's 2026 Shopping Festival held its awards ceremony on November 6, with Mayor Huang Min-hui personally presenting major prizes including the VOLVO EX30 Core pure electric car worth 139.9萬元, million cash, LV designer bag, and KYMCO electric scooters. This year's festival saw total registered invoice amounts reach 12.28億元, a record high, plus 2.78億元 in invoice spending driven by the citizen-exclusive spend-1000-get-100 program, together creating 15.06億元 in consumption, demonstrating strong buying momentum and urban economic vitality.
Seven Years of Growth From 2億元 by Six Times, Sales Hit New High for Seven Straight Years
Huang Min-hui said that from 104 to 107, business sales had lingered at low levels, followed by challenges from the pandemic, U.S. tariffs, and wind disasters. Chiayi City, centered on services, relaunched the shopping festival in 109, linking local商圈, specialty shops, and lodging operators to draw visitors to spend in Chiayi. After 7 years of effort, registered invoice amounts grew from about 2億元 in the first year to 12.28億元 this year, while business sales have hit new historic highs for 7 consecutive years. She joked that on holidays roads are packed with tourists and popular shops have long lines — where things used to be as easy as eating chicken rice, now even a bowl of chicken rice requires queuing.
Sneaker Invoice Wins Pure Electric Car, Top Spender Spent 3790萬元
Both grand prizes this year were won by cloud invoices. The top prize of the million electric car went to Ms. Ye of Chiayi City, a first-time participant, who won the VOLVO EX30 Core pure electric car priced at 139.9萬元 with a single cloud invoice for sneakers. She said she had simply registered her daily paper and cloud invoices for the draw, and happened to need a new car, calling the luck perfectly timed. The special prize of million cash went to Ms. Wei of Chiayi County, participating for the second year, who registered with a bound cloud invoice carrier. This year's top-spender contest was won by Mr. Lin of Taichung City, with personal cumulative registrations of 3,790萬8,736元, taking home the LV designer bag.
Lodging and Tourism Grow on Three Indicators, Public-Private Cooperation Balances Charity
Construction Department Director Luo Zizheng noted that in the first half of 115, lodging industry business sales reached nearly 19.2億元, a new high, up 24.13%, with lodging stays topping 121萬人次, up about 15% year-on-year, and tourist visits topping 1,979萬人次, with all three indicators growing together. This edition featured 21 partner lodgings and 410 local partner shops. The Hotel Commercial Association and other groups have since the domestic travel trough paid out of pocket to offer 600 yuan Chiayi travel vouchers with stays, with the top three being Nice Prince Hotel, Park City Hotel - Peach City, and Hsin Yen Garden Hotel. The Real Estate Development Commercial Association has sponsored 10 electric scooters for 6 consecutive years, while the Automobile Commercial Association joined hands with Volvo Hui Sheng Motors to upgrade the top prize. The spend-1000-get-100 program drew over 5萬人次, and collected about 20萬 invoices donated to local social welfare groups.