11-Day Member Exclusive Event Launches Across All Channels
3C home appliance retailer Tsann Kuen (2430) announced an 11-day Double 11 "A Little More of Everything" member exclusive event from November 6 to 16, with designated storewide items starting from 50% off, available simultaneously at Taiwan-wide physical stores and online shopping. Members may participate according to product, quantity and event rules, with limited quantities for selected products and gifts, available while supplies last.
Tsann Kuen held a press conference for the member event this afternoon at its Neihu flagship store, kicking off the campaign together with the Chio-Tian Folk Drums and Arts Troupe, featuring a "Ba Jia Jiang" performance symbolizing good fortune leading the way, attended by Taipei City Department of Cultural Affairs Commissioner Tsai Shih-ping. Tsann Kuen said it has previously collaborated with Taiwanese cultural groups including Pili Puppetry, Techno Three Princes and Ming Hwa Yuan Ri Zi Opera Troupe, and this year is again partnering across sectors with the Chio-Tian Folk Drums and Arts Troupe to integrate Taiwan's traditional parade formation culture into the Double 11 promotion, hoping to bring traditional culture to more consumers through its corporate channels and event platform.
Air Conditioners, TVs, Refrigerators and Washers Discounted Together
Featured home appliance offers include the SAMPO one-to-one inverter single-cool air conditioner, LG 75-inch 4K AI Mini LED QNED display, and SAMSUNG 65-inch 4K Mini QLED smart display, all offered at special prices. Refrigerators and washing machines are also discounted, with featured products including the CHIMEI 339-liter inverter double-door refrigerator and the Whirlpool 17kg warm-water auto-dosing inverter top-load washer, covering annual replacement demand for air conditioners, TVs, refrigerators and washers.
For AI and gaming products, Tsann Kuen is offering the HP 15.6-inch Victus RTX5060 AI gaming laptop for under NT$50,000, limited to 250 units. Tsann Kuen noted that with growing AI application demand and rising memory prices, gaming laptop prices are in focus, and this sales event aims to attract consumers looking to upgrade.
Spending Threshold Draws for K Coins and iPhones Target Member Spending
For member rewards, purchases of NT$1,201 or more during the event qualify for a lucky draw, with Tsann Kuen drawing 3 members each day for 11 consecutive days, each receiving 10,000 Tsann Kuen K Coins, for a total of NT$30,000 in K Coins given away daily. Single purchases of NT$100,000 or more also qualify for an iPhone Duo 256GB draw, with one additional entry for every additional NT$50,000 spent.
Purchases of NT$1 million qualify for a choice of three limited premium gifts, including the JHT i-core immersive hip-wrap massage chair, GIGABYTE 16-inch RTX5060 AI gaming laptop, and iPhone 18 Pro 256GB, with Surpass premium members receiving an additional 10,000 Tsann Kuen K Coins. Tsann Kuen said this year's Double 11 event integrates Taiwan-wide physical stores, online shopping and brand resources to capture the year-end peak shopping season.